INSIGHT:
Some of the most shocking headlines were about CELEBRITY DEATHS IN 2016 as last year, inter alia, the world tragically lost famous singers like DAVID BOWIE, PRINCE AND GEORGE MICHAEL.
IDEA:
In 2017 BirdLife Hungary commemorated the stars, who passed away with some other fantastic singers – THE ENDANGERED SONGBIRD SPECIES of the country. This is how the non-profit organisation drew attention to these small but important performers of nature, who STILL CAN SING TO US LIVE.
SOLUTION:
Based on THE MOST ICONIC ALBUM ARTWORKS of Bowie, Prince and George Michael, BirdLife Hungary launched a unique online PR campaign using the SONGBIRD COVERS of these well-known record designs, to make people support
the protection of the endangered songbird species.Branding & design
Digital strategy
Art Direction
Copywriting & Storytelling
